Dior gum tee shirt earrings the star of Dior’s new pre fall campaign video

Everyone, who knows a thing or two about Christian Dior, the heritage brand owned by the LVMH luxury conglomerate and modernized under the creative direction of Raf Simons, might have heard about their series of campaign videos entitled “Secret Garden”. The videos lensed by Inez and Vinoodh usually show the brands pre fall collection against the backdrop of the Château de Versailles. In 2014 we are in season 3 of  “Secret Garden”! I personally like the videos a lot. They have something surreal, fairy tale like so reminiscent of Tim Burtons Alice in Wonderland.

Dior tribal earrings

Dior secret garden 3 starring Dior gum tee shirt earrings, photo@dior.com

That said it was impossible to miss the star of the most recent video. It were the Dior gum tee shirt earrings, which were worn in all possible colors.

Dior tribal earrings

I love how the Dior gum tee shirt earrings are are styled in the new *Secret Gardens* campaign film for Dior pre fall 2014, photo@dior.com

And thumbs up for the campaign styling ~ They were worn asymmetrically! Although Dior wants to sell them and wants to draw attention to them they still style them asymmetrically. That’s an important thing! The Dior gum tee shirt earrings are beautiful and trendy (something that not always coincides) but they are a statement piece, which means chances are that you over style it! Wearing both at once seams to me like wearing two Rolex at once!!! So the clear style message from the pre fall campaign is to wear the Dior gum tee shirt earrings asymmetrically. If you really want to enhance their effect further go for some Raf Simon’s style “toxic color combinations” like a red earring and a pink shirt!

What do you think? Do you like the “Secret Graden 3”? And even more important how do you prefer your Dior gum tee shirt earrings asymmetrically or as a pair?

One thought on “Dior gum tee shirt earrings the star of Dior’s new pre fall campaign video

  1. annie

    I have to admit that I don’t own a pair of those earrings. I think they cost about 300 EURO or something, which is quite expensive for me. But they are not unique many other people have them and for me luxury is not about having something that everyone else has! Regarding the video I can say that its really nice and the earrings are embedded well. For me its funny that Dior equips the front row guest in the weirdest ways with these earrings (like the actress from your post with the front row images from Jennifer Lawrence) but stays quite tasteful for the video 🙂

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