Adidas Superstar, Nike & Co – sneaker trends in 2015

2014 surely was the year of the sneakers. They emerged from streetwear and entered high fashion. When we forget the ultra expensive take on the trend from brands like Chanel and Dior the question to answer is Adidas or Nike?

Nike Free

Nike Free running shoes worn during fashion month in February 2014, picture harpersbazaar.com

Well, I feel Nike was first. Their Nike Free running shoes started to become the ultimate shoe to wear at the beginning of 2014. Later the same year Adidas was taking over with the relaunch of the Adidas Stan Smith tennis shoes in January 2014. Over the course of 2014 Adidas Stan Smith they really appeared on the feet of all my favorite style icons like French Vogue’s Geraldine Saglio, Caroline de Maigret and Charlotte Gainsbourg.

Geraldine Saglio style

Geraldine Saglio from French Vogue wearing Adidas Stan Smith, picture https://www.pinterest.com/stylecloseup/emmanuelle-capucine-geraldine-co/

Caroline de Maigret style

Caroline de aigret with her Adidas Stan Smith, picture https://www.pinterest.com/stylecloseup/caroline-de-maigret/

Adidas Stan Smith

… and another Adidas Stan Smith devotee, picture https://www.pinterest.com/stylecloseup/these-shoes-are-made-for-walking/

As 2014 came to a close the basic Stan Smith disappeared from store shelves. Two new limited editions, namely a polka dot collection in collab with Pharell Williams and a continuation of the Raf Simons line, were launched at the beginning of 2015.

Adidas Stan Smith

Adidas Stan Smith x Pharell Williams special edition January 2015, picture http://www.colette.fr/basket-b25398-stan-smith-pw-bleu.html

  • Adidas Stan Smith x Pharell Williams, EUR 150, colette.fr
Raf Simons Adidas

Adidas Stan Smith x Raf Simons reloaded in January 2015, picture http://www.colette.fr/baskets-b24036-x-raf-simons-gris.html

  • Adidas Stan Smith x Raf Simons, EUR 280, colette.fr

But flipping through couture week street style pictures none of the special editions seemed to have caught the heart of showgoers. The new Adidas IT sneakers seem to be Adidas Superstar!!!

Adidas Superstar streetstyle

Adidas Superstar worn in the streets during Paris couture week in January 2015, picture https://www.pinterest.com/stylecloseup/these-shoes-are-made-for-walking/

Adidas Superstar

Italian style icon AdR wearing Adidas Superstar while attending Dior Couture in January 2015, picture elleuk.com

The first special edition of the Adidas Superstar – the so called Adidas Consortium Superstar 10th anniversary “Adi Dassler” kicked of at the end of January.

Adidas Superstar

Adidas Consortium 10th Anniversary Superstar Pack released january 2015, picture http://sneakerbardetroit.com/adidas-consortium-10th-anniversary-superstar-pack/

And a lot more limited editions, including a collab with Japanese avantgarde designer Yohij Yamamoto, are on their way.

What do you think will 2015 be the year of the Adidas Superstar?